Clarity is at the heart of accountability. Any time you are holding one of your employees accountable for something, it should be clear from the outset what the desired outcomes are, how those outcomes will be measured, and how your team member plans to achieve those outcomes.
To help your team members feel accountable, connect their work to the goals of the broader company so they understand how they are contributing to organization-wide priorities.
It is important to know from the beginning that you are setting your employees up for success. If employees do not feel that they are set up for success, they are more likely to place blame on outside sources to explain why they were not successful rather than holding themselves accountable.
If you introduce accountability into a team that isn’t used to it, it will take time. It’s important to check in frequently and provide the team the coaching they need to stay accountable.