The Pathlight Blog

Johnny Childress Johnny Childress | Aug 1, 2017

Would you rather be told what you “need” by a fast-talker or asked about what you want by a good listener?

Science has already given us the answer: Humans prefer to talk about themselves most of the time.

Meaning, prospects prefer to talk about their needs and wants most...

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Jesse Stoneman Jesse Stoneman | Jul 19, 2017

According to Harvard Business Review (HBR), companies with ineffective pipeline management experience 15% less growth than companies who report having effective pipeline management.

The difference isn’t made by new sales reps, new managers, or new techniques. It’s made by smart strategies that keep the pipeline efficient and effective. One...

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Alexander Kvamme Alexander Kvamme | Jul 6, 2017

Welcome to our first blog post.

This blog will be a place where you can come for direct, instructive, and valuable content on how to effectively manage a sales team. But first, we want to let you know what we’re all about.

We are a team of people passionate about...

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